Tips on Effective Product Page Design for Higher Conversions

A product page is the soul of any eCommerce website. Prioritising its design, navigation feature and other key aspects pay a crucial role in determining the conversion rate of your online business. No matter how classified products you have added in your website or how smoothest the checkout process is, you can’t generate higher traffic if you have a sluggish and poorly designed product page. It includes customers to make buying decisions instantly. That’s one of the reasons why eCommerce Development Company in Melbourne pays more attention to the design and features of product pages. So, here is a comprehensive guide which includes best product page design strategies for the higher conversion rate. Let’s Get Started!

Add Premium Quality Images and Videos

Do you want to boost the conversion of your eCommerce website? Focus on adding high-quality, large and interactive videos and images of each product. Customers make buying decision depending on product’s images and videos. It is good to hire professional photographer for the best photoshoot of your products. They will click images from all angles and you can add it on your website to attract potential customers.

Add Genuine Customer Reviews of Products

Do you want to attract more potential customers and increase the conversion rate? Use the power of customer reviews. Word-of-mouth recommendations and genuine customer reviews can help increase your online sales. People make buying decision after reading customer reviews of each product. Believe it or not! Displaying reviews can boost conversion rates by 270 per cent.

Get Rid of Clutter From the Page

People appreciate websites with minimalistic design when shopping online. If you are setting up an online store with the help of eCommerce development company in Melbourne, focus on clearing up the clutter. Remove unwanted elements from the page and gain customer’s attention. Make the most of white space; add informative product description, and engaging CTA buttons. Keep things simple and engaging.

Boost Site Speed

Online customers always visit an online store that loads a page within 3 seconds otherwise they immediately leave it. So, ensure your product pages improves it load speed and increase the conversion rates. You can consider the following tips:

Minimise the number of HTTP requests
Optimise image and video sizes
Fix broken links
Create a mobile-friendly site
Test site speed

Write Engaging Product Descriptions

It is important to write captivating product descriptions along with call-to-action buttons. This will help you generate higher conversions. Use original content that creates a sense of attachment and connectivity with the product.

Include Trust Badges and Statements

If you want potential customers to buy your products online, convince them that their personal information is in safe hands. You can include trust badges and statement to your product pages. This will help customers buy products without working about cyber threats, thefts or credit card fraud.

Wrapping up

These are some of the best product page optimization tips to help increase the conversion rate of your online shopping store or website. Make sure you follow these tips and hire the most reliable eCommerce development company in Melbourne for your much-loved e-store.