5 Must-Have Features of a Great eCommerce Website

Running an online store is one of the great ways to sell a wide range of products across the globe. The eCommerce industry in Victoria is booming with each passing year- all thanks to the increasing demand, easy development processes and a large number of professional ecommerce development companies in the region. However, there are certain features that need to be incorporated in an online store if you want to boost your sales. Adding right features can make a huge difference and generate more clicks and ROI. So, if you are setting up your eCommerce website soon, make sure you include the following features with the help of best eCommerce Development Company in Melbourne. They can reduce your stress while helping you fulfill all your organizational dreams when building your website. Let’s Get Started!

A Website Should Be Responsive

Responsiveness is one of the key features when designing an online shopping store. A responsible website smoothly flows on all devices, including large screens, like tablet, laptop and desktop computer, and small screens like mobile phones. The design should remain the same on multiple platforms if you want to generate higher ranking on Google and other search engines. According to the statistics, around 58 per cent of website traffic comes from a phone. So, make sure the website is responsive enough. You can easily find mobile-friendly themes on Shopify, WooCommerce, Magento, etc

Simple Navigation

Online shopping store means navigating across pages to find the right product as per your requirements. Thus, your website must incorporate the easy navigation system. Failure to do so can distract the potential customers and push them away from your website. So, it is good to add a well-customised navigation menu. You can use a mega menu that comprises of links to all product pages, help/support pages and categories. It should be placed to the footer of your website.

Fast Loading Speed

Another key feature of a successful eCommerce website is the fast loading speed. According to some studies, if a website takes more than 3 second to load, visitors will leave the website. It can drop your conversion rate by 4 per cent. What’s worse! Sluggish speed can also affect your rankings on search engine platforms. So, here are easy ways to make your website load faster:

Optimise your images because heavy images are the prime reason for slow-loading website.
Use only required plugins and apps
Host your website on a CDN (Content Delivery Network)
Enable browser caching

Do not forget to hire the most professional eCommerce development company in Melbourne to create a responsive, fast-loading and user-friendly online shopping store.

Site Search Feature

Don’t forget that visitors hate navigating page to page just to search for a product. They will instantly leave your website if you don’t add a product search feature. Make sure you add a power search feature to your eCommerce website. Create a smart or AI-based search bar that can give auto suggestions.

Multiple Payment Options

You can’t restrict your online customers by providing limited payment options. This will leave a negative impact on your sales. Apart from adding PayPal, you can give other accessible payment options, such as debit card payment, credit card, cash on delivery, etc.

Wrapping

There are more features that you must incorporate for your eCommerce website. Make sure you add guest checkout option, filtering option, FAQ page, support chat, etc. to generate more sales with ease. Make sure you hire the most trusted eCommerce development company in Melbourne for such a creative online shopping store.