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We’re building on Magento

Big news – We’ve started building on the Magento ecommerce platform.

Over the past year our clients have asked for larger, more complex sites comprising integrations with larger enterprise systems like Netsuite (ERP) and more advanced functionalities.

After building on Shopify for some time it’s proven to have limitations for businesses aspiring to have larger ecommerce businesses and we simply couldn’t do our best work on it..

From April 1st, we’ll be building on Magento and continuing with the versatile WooCommerce.

Why Magento?

Powering more than 240,000 ecommerce sites, Magento is the natural fit as the next step up from WooCommerce.

It’s a powerful platform that fits beautifully for businesses that are starting to do some good numbers online, want something thats able to handle the next level of growth and integrate with virtually any of their existing software.

What can we do on it?

Our Magento sites will be more suited to brands that:

  • Want to sell in multiple countries & currencies – Magento lets you manage sites for each country through the one backend and supports multiple currency rates out of the box.
  • Need it to integrate with enterprise software – Shopify and WooCommerce both integrate with hundreds of software packages, but Magento trumps both in terms of integrations. Whether it’s Netsuite or niche industry services like Apparel21, Magento is generally the first platform that these enterprises will support and develop for.
  • Are targeting $5m+ in sales – WooCommerce is amazing, but it wasn’t built solely for eCommerce and when you’re at a scale where your site has hundreds or thousands of visitors at once, it can start to slow down. 99% of stores need not worry but if your goals are well and truly in the millions, Magento is the platform for you.

What level suits what platform?

Shopify WooCommerce Developer Magento
SKUs Fewer than 200 1 – 5,000 2,000 +
Budget $0 – 13,000 $15,000 + $25,000 +
In one word Easy Customisable Scalable
Ongoing costs $29 – 179 per month license Hosting Hosting. $17.5k enterprise license
Complexity Low Medium High
Project length 3 – 5 weeks 4 – 12 weeks 10 – 20 weeks
Ease of use Great backend. Customisable with apps Decent backend. Easy to develop on Time-consuming to develop. Expensive
Support Great Need a developer Need a developer
Momentum Growing fast Most popular. Insane growth Older. Dominant in the med/large business market
Customisable Moderately Very Very
Integrations Good Good Great

In twenty seconds

Shopify – Great platform on which to get started without much web knowledge. Easy to use but as a boxed solution, we can’t customise it to create the commerce experiences that we want on there.

WooCommerce – Poorly marketed but incredible platform that offers few limitations and can be highly customised. Due to its power and flexibility, it’s only as good as the designers & developers you use.

Magento – The undoubted choice for those running complex businesses or hitting serious scale. More complex and expensive to both run and expand, but has some unique features and integrations that other platforms can’t match.

2 Responses to We’re building on Magento

  1. Lawrence May 1, 2015 at 9:11 am #

    Great breakdown on the options out there. I’m continually surprised about the Massive growth of WooCommerce, but I agree that marketing is very poor. It just doesn’t stand out as a robust system to those looking at the WooThemes Website. I always hear the major difference between WooCommerce and Magento is scalability. Is there any technical limitation preventing WooCommerce from scaling?

    • Mike Halligan May 1, 2015 at 3:07 pm #

      Thanks for the comment Lawrence. WooCommerce itself is very scalable. We’ve built stores running thousands of products, and have stores running on it with hundreds of products but 35,000+ orders and their associated user accounts. It’s that next level scale that Magento does out of the box so well though and that is multi-currency and the ability to manage multiple stores and their marketing assets through a single backend.

      If I’m going to run a wholesale ordering site, a US site, a UK one and maybe a site with several other languages, Magento is just far better at it.

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