OO#2 – frank Body Scrub interview

Harnessing the power of social commerce with frank Coffee Scrub

Frank Body Marketing

Tuesday, OCTOBER 28, 2014
6 – 8pm

@ Honey Bar, South Melbourne

frank Coffee Scrub are killing it with a brilliant social commerce strategy and execution.

A combination of great copywriting, cheeky marketing and beautiful imagery has seen the brand achieve stratospheric growth in only 15 months. Based in Melbourne’s Cremorne, frank has nearly half a million Instagram fans.

Founders Jess Hatzis and Erika Geraerts will share the story of how frank spun out of a cafe and a writing agency to become one of the best examples of engaged social commerce you’ll find.

We’ll talk about how they have managed rapid growth, expansion into foreign markets and the secrets behind crafting a great niche brand from the ground up.

And we’ll ask the big question – how exactly you get gals and guys to post pics of themselves naked in the shower covered in coffee scrub!



The hashtag for Twitter & Instagram for the series will be: #CCBMELB

We also have a discussion group over on Linked In.

Series Partner


Video and audio production of this and future events provided by the talented folks at PurpleMonky.