OO#1 – Andy Fallshaw of Bellroy

It’s not eCommerce, omni channel retail or new retail… It’s just commerce.

In this interview series we’ll talk with the people behind interesting brands doing creative things. Discussing their initial inspiration, how they build the business with a focus on the blending of online & physical retail.

Free Event Series  – Sign up for future event invites

Event Concluded – Wednesday, SEPTEMBER 10, 2014

#001 – An Evening with Bellroy co-founder Andy Fallshaw

In our inaugural Conversations of Commerce & Brand event, Scott Kilmartin will talk with Andy Fallshaw cofounder of boutique wallet brand Bellroy & bag website Carryology. Andrew was previously head of Men’s Equipment & Board shorts at Rip Curl.

We’ll talk with Andrew about Bellroy’s origins, how the brand encompasses thoughtful packaging, in-store merchandising and beautiful ecommerce design to grow the brand.

Who will enjoy and learn from this evening:

If you are interested in ecommerce and retail, design and how a boutique brand is built from the ground up…
come along.

Bellroy eCommerce


Bellroy exists to slim your wallet. Rather than bulging pockets and bulky design, our leather wallets are more efficient, have better access, better protection, and even a little old school craft.

Bellroy can be found in retailers across multiple channels around the world. They tell a story and create belief in their brand like few others, merging social responsibility, quality craftmanship and lifestyle design into one of Melbourne’s brand success stories. Built on the Shopify ecommerce platform, their website & online store is something you have to see.


About Andy Fallshaw

Ex-Rip Curl designer, wallet obsessive, and expert billycart builder Andy Fallshaw is now the co-founder and one of the designers behind Bellroy – splitting his time between the Fitzroy & Jan-Juc offices.

Andy also co-founded and writes at Carryology, a blog he started to explore better ways of carrying.

Bellroy Elementsslim-your-wallet

We’ve chosen a small room to make for an intimate conversation with limited numbers that will ‘sell out’. RSVP essential.

Event now closed – Sign up for future event invites

Join us and make yourself known @OnlineStoreGuys.

The hashtag for this series will be: #CCBMELB