OO#3 – Kate Morris of Adore Beauty

Lessons learned building a $10m eCommerce business

Kate Morris Adore awards

6 – 8PM

@ Honey Bar, South Melbourne

Kate Morris is the Founder & CEO of award-winning Melbourne ecommerce business Adore Beauty.

Earlier this year Kate was named in the Deloitte Tech Fast 50 and Inside Retail’s top 50 people in eCommerce and is previous winner of the Telstra Young Business Woman of the Year Award in 2010. SmartCompany named Adore Beauty one of Australia’s Top 20 Online Retailers for 2015.

We’ll talk with Kate about quitting her job at a makeup counter to launch Adore during the first dot com boom of 2000. She has a cracking version of the old start up funding idiom of borrowing money from friends, fools and family too.

Kate will share will us how difficult it was to get started convincing global cosmetic brands onboard to supply Adore when online was looked down upon.

We’ll learn how Kate made Adore social before social media was even a term. Kate’s thoughts on the differences smart phones, social and rise and rise of celebrity has meant to beauty retailing. The changes & trends in ecommerce and how she grew a site that stocks over 4000 products and has 4 million viewers a year and rising.

We’ll also find out the origins of her latest innovation award winning adjunct Findation.com … and what it’s like meeting a Daddo.

Follow Kate @Morris_Kate & @AdoreBeauty

The hashtag for the event on Twitter, Instagram and Facebook will be #OnlineOffline.



PeSA Logo
Thanks to our event sponsor on the night, PeSA Internet Conference.
PeSA is Australia’s annual internet conference for ecommerce & ebay sellers on May 27-29, our team always looks forward to attending.

Thanks to our event partner for this series, video production house Purplemonky.

The hashtag for Twitter & Instagram for the series will be: #ONLINEOFFLINE

We also have a discussion group over on Linked In.

Series Partner


Video and audio production of this and future events provided by the talented folks at PurpleMonky.