We’re a Melbourne-based team that craft beautiful online stores and advise on eCommerce growth.

Learn more about working with us


OSG Team Photo

The three principals of the business are:

Scott Kilmartin

Strategy & Innovation

Scott Kilmartin

He has extensive experience in growing boutique brands with creative marketing, digital media and PR both in Australia & the USA. Regularly speaking on omni-channel retail strategy, Scott has been selling online since 2000.

In 2013 Scott successfully exited haul, an award winning multi channel retailer he founded in 1998. haul upcycled advertising billboards into uncommon lifestyle accessories including iPad cases, messenger bags & luggage tags.

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Jordy Heis

Business Development

Jordy Heis

After co-founding a mental health charity to raise awareness, he created North Black Marketing agency, honing his understanding of small business objectives and developing easy to follow plans and tool belts for success.

He has a strong portfolio of experience in design and marketing across Japan, the Greek Islands and Australia, although one of his proudest achievements lies closest to home, helping his father’s business grow to $1 million in the first 7 months and land key contracts with ANZ, Monash Uni and Crown Casino.

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Mike Halligan

Design & Development

Michael Halligan

Mike founded leading small business marketing agency Engage Marketing, designing while he learnt to code. He was one of the first WooCommerce developers in the world and has built some of its most powerful stores.

He is a marketing mentor and writer for StartupSmart magazine and his marketing and development skills have been utilised by Triple M, Yellow Pages and award-winning retailers Ballistyx and Coldflow, among many others.

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We love brands with a story

We do our best work with brands with a story to tell. The 37 Signal’s and Bellroy’s of this world inspire us to do better work and to continue to explore how the web can be used to tell stories and ultimately, sell products.

There’s a little art, a little design and a lot of love for the emotional connections that we can make with companies. The chance to work with the entrepreneurs of Melbourne working hard to sell product and create relationships with customers gives us a kick.

Prana Chai Scott Snow

Cafe Mercedes 200SL PESA Conference

Prana Meeting Bondi Beach Zanerobe

Honey Bar Wine Travelling

We create stores
we want to
buy from

We’re Hiring

We’re on the lookout for sharp operators who love eCommerce, know the web, can build websites and know how to treat others, customers or not. See open positions.

Our own story – In Mike’s words

It’s funny how life works. I was a customer of Scott’s previous business and met Jordy developing a website for a charity that he founded. Today we’re business partners.

As it turned out, Jordy ran a marketing agency (as did I) and would have me develop websites and online stores for his customers. After seeing more and more of my work coming from eCommerce, I started to dig deeper into the industry and by 2013 I knew it was where I wanted to be.

I gave Jordy a call one Friday afternoon and floated the idea of joining forces making online stores. I knew his customers loved working with him, we got along well and he had a background in design. I mentioned I knew of a third bloke who was of an older vintage but knew the eCommerce space better than anyone else I’d come across. He’d actually been on the other side of the table grilling web designers about getting his own website done right.

I reached out to Scott who had just returned from a well-deserved holiday after exiting his award-winning upcycled fashion accessory brand haul earlier in the year. After a few java’s and a beer or two, we were confident we had the team to build a company solving the problems he faced as a business in the retail game.